Why not use Facebook instead of a website?

Facebook is a great place to connect with people, share ideas, and promote your brand and business, but there are some very good reasons why you need to have a website as the centre of your online presence.

A sound digital strategy places your website firmly as the centre of your online marketing activities, and best practice is to have your website as the part of the process that takes all the traffic generated by your other online and digital activities, and converts them into sound enquiries and/or customers.

Here's our top 5 reasons why you need a Website.

1.  Your website is branded for YOU.

If you only use Facebook, you are subject to the Facebook brand, your own website (especially one built by Angry Frog!), is designed just for you, promoting your brand, and your business.

2.  Your website is focused on YOUR sales process, and you have 100% of your viewer's attention.

If you only use Facebook, your message is subject to the "magpie" effect, where something new and shiny appears, taking the viewers attention.  You are also crowded in amongst all of the weddings, babies, adverts, profile picture updates, and much more that is going on in your viewer's Facebook feed.

3.  Your website only changes when YOU want it to change.

Facebook changes, A LOT.  The changes are designed to make Facebook better for Facebook, and to make Facebook more money.  Their priorities are not making your brand more visible.  By contrast, your own website changes over time to improve its representation of your brand, your products, and enhances your visitors experiences in learning about your products/services and/or buying them.

4. Every piece of content on your website is indexable by search engines.

When you post on Facebook, there's no guarantee that Google CAN crawl it, some content does get crawled, a lot of content on Facebook is loaded via Ajax or other non-search engine friendly methods, so a lot of the content is either never indexed, or at very least, not highly optimised to promote your business in the search listings.  It is certainly not a big assist in getting your rankings higher in Google, Bing and Yahoo.  By contrast, your website is totally indexable, you can customise the meta data, and all of the other search engine optimisation techniques can be applied, meaning your content is more likely to assist you with improving your search engine rankings.

5.  Everything you post on your website is visible to everybody.

When you post on Facebook, it only gets shown to a small amount of your fan base, and only that small amount of your fan base engages with that content is it shown further.  The statistic at time of writing is about 10% OR LESS.  By contrast, everything you post on your website is visible to everyone who is looking at your site, and is completely visible to searchers searching for your business.

That's our top 5 reasons why you need a website.  The takeaway here is that Facebook is PART of a complete digital strategy, so is Twitter, Instagram, and Google + depending on your brand's target demographic.

Contact us for more information about how to get your website firmly in its rightful place as the centre of your digital marketing hub, driving qualified buyers to your business.

Last Updated: Sun Apr 3 12:25:43 2016

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